it feels like home to me turning confusion into clarity.
WHEN Building a brand feels
overwhelming to you,
My playbook? Strategic insights, AI learning, education, and innovative design.
Hello, I'm Monica, a former agency creative director and your soon-to-be strategic brand partner, who loves building brands.
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My journey began at creative agencies in Europe, then in New York, and is currently based in Toronto, where I've helped create numerous campaigns for Fortune 500 companies and passionate entrepreneurs alike.
What have I learned working with the big brands? Every business, regardless of its size, deserves the same level of strategic thinking and creative excellence.
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Now, as a fellow small business owner, I know the struggle of trying to be a jack-of-all-trades. That's why I'm here. I love to support and empower entrepreneurs like you to be seen, discovered, and understood.
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You can tap into 30 years of agency experience and the know-how to share stories using innovative platforms and cost-effective solutions like IA, Canva, and more.
I bring that strategic thinking to established businesses and consultants through brand audits and ongoing creative direction. You get the frameworks and expertise of a Creative Director through a flexible monthly retainer.
My strength is in listening deeply, translating vision into visuals, and building flexible systems that are manageable and easy to understand.
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Why wait to make your success story my next case study? See what previous and current clients like to share in their testimonials. Please don't take my word for it, but theirs.
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​Interested in learning more, working smarter, not harder? Don't wait. Let's connect and discuss your business goals.
I take your brand from chaos to clarity in 3 or 4 steps,
giving you back valuable time to focus on growing your business.
You will be able to focus more on your business, with me as your strategic design quarterback, supporting you with all your brand's identity needs.
As your strategic design partner, I don't just bring your vision to life; I help you bring it to life.
I work like your part-time Creative Director, providing brand audits and monthly creative direction. You get senior-level brand strategy without the six-figure salary. We explore the core of your business as a team, uncovering your unique value. This journey ensures that every design choice is a step towards a more authentic and compelling brand narrative.
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Why I chose to work directly with Business Owners
After spending over 15 years in the corporate agency world, I discovered my true passion: helping ambitious entrepreneurs compete at the highest level without a large enterprise budget. My mission is simple: everyone deserves a strong brand, regardless of company size. You shouldn't have to choose between looking professional and being authentic. -
Working Under Pressure:
As an independent designer and business owner, I understand the pressure of wearing multiple hats. Having led creative teams at top agencies like DDB and Klick Health, and supported business development with a 90% win rate, I've refined a process that brings enterprise-level strategic thinking to growing businesses for a fraction of the cost. -
More Clarity:
With a keen eye for detail and an innate ability to understand brand identities, I help visualize what business owners feel but can't always express. Your brand story is safe in my hands. Having a clear vision and direction for the brand ensures that every decision aligns with its purpose. -
Saving Time:
Understanding the value of time for busy entrepreneurs, my services are designed to ensure fair turnarounds without compromising quality. You can focus on building your business while I handle the brand design intricacies. -
True Partnership:
I don't just provide a service; I build partnerships. As an experienced partner, I work alongside businesses, ensuring your brand vision is realized perfectly. -
Clear Solutions:
From brand conceptualization to design execution, I offer clear solutions that are easy to understand and learn, and where collaboration is key. -
Effective Communication:
Every business owner deserves a designer who listens and understands. I pride myself on being a good listener, ensuring your brand needs are met. -
Autonomous Execution:
I respect your time, take the initiative, and deliver a finished product that exceeds expectations without unnecessary delays or hindrances.