What we discovered
She'd outgrown her positioning, but nobody knew it yet.
Courtney, founder of PMA (Positive Mental Attitude) Coaching, came to me knowing something had shifted. She'd grown as a coach, more experience, more certifications, deeper work, but when she looked at her brand, it didn't reflect any of it.
In our conversation, I heard it immediately. Her passion. Her depth as a Living Alcohol-Free Caoch, a Grief & Loss Coach, and a Life Caoch Navigating change was her real gift. She's lived it. She practices what she preaches.
But her website told a different story. Her social posts scattered. Her presence felt small, even though her work was substantial.
We identified the gap: She'd outgrown her positioning, but nobody knew it yet. The brand she was showing the world was built for who she used to be, not who she'd become.
The Pivot we made
We reorganized and redesigned everything on top of that foundation
Every piece came from that one clarity. 200% her voice.
A coach for people creating meaningful life shifts, rooted in lived experience and Positive Mental Attitude. Warm, direct, someone who's been through it. Coaching people in transition, navigating grief, alcohol-free living, and major life changes.
Then we updated and redesigned:
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Refined her logo
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A website that reflects her depth
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Email campaigns and social media calendar
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YouTube channel
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Canva templates for consistency
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Brochures, flyers, and a complete asset library
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LinkedIn profile that positions her as a real business
Built to work without her constantly having to recreate it.
Results and full Ownership
Her brand, her systems, her future.
Courtney went from a brand that didn't match her expertise to one that finally does. She attracts the right clients now. She has clarity about her work.
And we're still partners. She owns her brand, her systems, her future. She's not dependent on me or trapped in an ongoing subscription. She has the keys.
